Global consumer electronics brand TCL has opened the doors to its first TCL Experience Store in South Africa, bringing the brand’s latest innovations under one roof at Cedar Square in Fourways, Johannesburg. The new store marks a significant step in TCL’s growth strategy for the South African market and is designed to change the way consumers discover, experience and shop for technology. Rather than simply browsing products online or viewing them in a traditional retail environment, visitors to the TCL Experience Store can interact directly with the brand’s latest innovations, test products in person and speak to knowledgeable experts before making a purchase.